Why is teaming up with a PR professional far more than just a nice-to-have? Just as you are the expert in your field, a PR professional is the authority when it comes to positioning a brand to create the maximum amount of exposure.
A skilled PR partner knows how to…
Tell your story in a captivating way
Every word that is chosen to communicate about your brand will impact how your message is received. A PR professional knows how to tell your story to ensure the greatest impact.
Promote your brand through key media influencers
One of the biggest asset to having a PR partner is their large network of reputable players in the media and other influencers. And more importantly their relationship and experience of working with those important players. A skilled PR professional knows which reporters will cover which topics and how to package a story that the media actually wants to publish.
Elevate your brand to the next level
Word of mouth is a powerful tool, but not enough to build a solid brand. Whether you’re a startup or an established company launching a new product or seeking general awareness, your PR partner will be the go-to expert in strategizing the best plan for the campaign. A long term PR partner will know how to come up with the right messaging, develop content and other important pieces of the project, which may include social, video, events, guerrilla stunts and media relations.
The right PR partner should feel like an extension of your own team. Beyond the weekly calls, a PR professional is there for brainstorms, when you seek advice or simply need a sounding board for a second opinion. With a skilled PR partner you can expect to be regularly updated with fresh ideas and media opportunities. Looking to break into a new market? Even if your PR agency isn’t as familiar, they have all the tools and know-how to start and maintain new relationships, create new opportunities to tell the brand story and fit it into larger trends.